Who is Eric Whiteback?

Eric Whiteback is a Pennsylvania-born creator, designer, influencer, and style icon.  He is a pioneer of the streetwear movement in social media, where he has been an innovator in content creation and social media strategy.  Eric is known for taking his enthusiasm for Supreme, and sharing it with millions of people on a global scale.  Complex News regards Eric as “The Supreme Guy,” while One37PM credits him with the title of “certified social media maestro.”

Eric owns his own clothing line titled “EW.”  This collection, while in its infancy, has already generated significant interest through collaborations with Kristopher Kites, Leslie David Baker, and others. “EW” is known for its lighthearted approach to a normally gritty and exclusive industry.

Eric owns his own clothing line titled “EW.”  This collection, while in its infancy, has already generated significant interest through collaborations with Kristopher Kites, Leslie David Baker, and others. “EW” is known for its lighthearted approach to a normally gritty and exclusive industry.

Eric has also undertaken a number of radical DIY projects that have fallen under the “EW” umbrella.  He has customized everything from Supreme x Louis Vuitton T-Shirts to Supreme x CDG Box Logos and more.  These creations have garnered global attention, though they have not yet been made available for sale. According to The Guardian, “Whiteback’s original creations are largely credited for feeding the ever-growing customization trends in streetwear.”

Hypebeast, Highsnobiety, Complex News, Barstool Sports, Mirror, Daily Mail, and others have recognized Eric’s contributions to the streetwear community.  Eric’s keen sense for attention-worthy publicity stunts has also placed his work at the forefront of industry headlines.  Eric first gained significant media attention for insuring his Supreme collection for $50,000.  He later replicated a Supreme BMW M3 to coincide with the release of the Supreme x Hot Wheels collaboration, which again stole headlines.

Hypebeast, Highsnobiety, Complex News, Barstool Sports, Mirror, Daily Mail, and others have recognized Eric’s contributions to the streetwear community.  Eric’s keen sense for attention-worthy publicity stunts has also placed his work at the forefront of industry headlines.  Eric first gained significant media attention for insuring his Supreme collection for $50,000.  He later replicated a Supreme BMW M3 to coincide with the release of the Supreme x Hot Wheels collaboration, which again stole headlines.

Eric is also known for his episodic “series” on Instagram.  He creates themed content series focused on Supreme’s references to film, food, sports, animals, and more.  These highly-anticipated series can all be revisited on Eric’s Instagram highlights.

Eric Whiteback’s unmatched creativity, extreme professionalism, social media expertise, and keen sense for guerilla marketing allow him to work seamlessly within any industry.  He cannot be boxed in by any single brand or business.

Eric Whiteback’s unmatched creativity, extreme professionalism, social media expertise, and keen sense for guerilla marketing allow him to work seamlessly within any industry.  He cannot be boxed in by any single brand or business.